Business Development II: A Targeted Approach to B2B Sales

Read More Here: https://www.founderled.ca/s/Business-Development-II.pdf

Securing the first 10 B2B customers demands a shift from broad market metrics like TAM to a targeted, relationship-driven approach. Early-stage B2B success is built on understanding specific decision-makers within organizations—those who influence purchasing decisions beyond the end-user. At Founder Led, we guide founders to address “adjacent problems” like cost efficiency or regulatory compliance, which often carry more weight with executives than core product features alone.

Additionally, navigating the complexities of the Decision-Making Unit (DMU) within each target organization is crucial. By focusing on individuals’ unique needs and aligning with their operational challenges, founders can establish meaningful connections and drive early sales. Our expertise supports healthcare and scientific founders in building sustainable sales funnels, optimizing outreach strategies, and ensuring alignment across departments to achieve long-term growth.