Founder Led Strategy That Accelerates Your Growth.

We help founders turn bold ideas into predictable growth — with go-to-market strategy, strategic advisory, sales systems, and execution frameworks built for your reality.

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Explore our Approach

In early and growth stages, founders don’t need generic frameworks from corporate playbooks — they need tactical, founder-centric strategy, sales systems that scale, and advisors who’ve been in the trenches with you.

Built for Founders — Not Bureaucracy

Learn More About What We Do
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Services

Go-to-market Playbooks

We help founders design and execute go-to-market strategies that convert product strength into real customer demand. Our playbooks align positioning, pricing, channels, and messaging into a single, actionable roadmap — so launches are deliberate, focused, and repeatable.

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Scalable Sales Systems

Founder-led sales can take you far — but it doesn’t scale on instinct alone. We help founders build structured, repeatable sales systems that preserve speed while introducing consistency, accountability, and insight.

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Growth Planning

Growth doesn’t come from big ideas alone — it comes from disciplined execution. We work with founders to define where growth will come from, how to prioritize initiatives, and what to test next.

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Strategic Advisory

Founders face decisions that shape the future of their business — often without a trusted sounding board. Our strategic advisory provides ongoing, founder-level support to navigate complexity, uncertainty, and inflection points.

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Founder-friendly and Hands On Engagement

  • STEM founder, working on something new

    STEM Founders

    We help post-MVP science founders prove traction and convert innovation into scalable business models. Whether you're Seed or Series A, we support sales, validation, and commercialization.

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    Defence Founders

    We help technical founders navigate the path to defence procurement and get their innovations in front of the right buyers. From proposal writing to go-to-market strategy, we're building Canada’s most founder-friendly defence commercialization practice.

    → Go Now
  • Interior of a clothing store with racks of clothes, handbags, and accessories. A person is shopping in the middle of the store.

    B2C Founders

    We help consumer brands build meaningful connection and predictable growth in a noisy market. From strategic marketing, to business development, to sales and revenue.

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    Accelerators & Startup Ecosystems

    We work with VCs, incubators, and governments to deliver founder-first programs, curriculum, and playbooks that drive commercialization outcomes. Whether embedded or advisory, we provide national support with deep roots in Ottawa.

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Our Customers

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  • Logo of the Canadian government featuring a red maple leaf and a stylized black-and-white shield.
  • Purple graphic text that reads 'CHIC'}
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  • Doctress' Office
  • Government of Canada
  • Sentinel Research and Development
  • Nested Knowledge
  • Pocket MD
  • Siemens logo
  • A circular logo with a stylized 'J' and 'V' intertwined inside
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  • Space Strategic Consulting Limited
  • Volleyball Canada Sports Canada Olympics

Insights for the doers

Testimonials

  • Doctress Sarah James Jamieson founder

    “What began as a tactical engagement quickly evolved into a strategic partnership built on trust and insight.”

    Sarah James-Jamieson

    Co-Founder, The Doctress’ Office

  • director innovation hub john nelson carleton university

    “The Founder Led Consulting team is incredibly easy to work with. They always challenge our way of thinking, connect us with industry leads and partners that fit our needs and help us make data driven decisions that had a big impact on the founders we coached.”

    John Nelson, Executive Coach

    Former Director, Carleton University Innovation Hub

  • “Their tactical support on business development was strong, but their ability to navigate the broader defence ecosystem made them invaluable.”

    Co-Founder, Canadian Defence Startup

  • "Harry and team were responsive and changed their approach based on our specific needs."

    Co-Founder and President, Series A SaaS Healthtech Company

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We Partner With You — Not Just Advise

FounderLed was built by founders who’ve lived the pivot, built repeatable revenue engines, and learned what works — and what doesn’t. We provide the strategic oversight, hands-on support, and evidence based feedback as your organization evolves.

Meet the Team
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Interested in working together?

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